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Showing posts from August, 2007

5 Ps of Good Service

IN the school of marketing, we have always been indoctrinated to apply the 4 Ps which are fundamentally important, namely Product, Place, Price and Promotion and missing one of the Ps could well spell trouble of sorts for any business. In any best scenario one could have hoped for; our product has to appeal to the larger audience in the right market source for its quality, brand and price affordability emerging from a series of successful promotion blitz assuming the 4 Ps in the marketing mix are taken into context. By the same measure, for a successful venture in any industry to remain sustainable for a long while, haven’t we also overlooked something very important here? Yes, it is about service to our customers and it has to be one heck of a good customer service to begin with. Without further ado, no one industry can afford to do without is offering a good and personalized service for their customers to remember a long time to come and it is probably one important marketing mix of