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Showing posts from April, 2007

Staying Fit In Style

GONE were those days when working out in a typical gym per se was privy to just one confined segment of the market – the macho type and men only. I happened to be one of them in my much younger days. Since then, evolution of sorts has come a long way and it’s all thanks to an array of tried-and-tested formulas in the one decade or so that has somewhat changed general public perception of a sweaty gym of the past era to what it is today; that is the sleek and modern fitness centre one can never dream of. While fitness centre compete among them for the slice of the growing market, notwithstanding it is certainly getting more and more congested, particularly so for new players joining the fray and in their attempt to get customers to sign-up as members, there is always a hefty discounted membership price with plenty of ‘complimentary condiments’ like spa, welcome drink, personal coaching, etc. thrown in. Bearing in mind, the one that appeals to the specified target audience is likely to s